Never Forget

Gran Fury: The Art of Activism

During the 1980’s a group of activists began ACT UP: a diverse and non partisan group united in anger and committed to direct action to end the AIDS crisis.

They essentially took the idea of a corporate Identity and turned it on its head: Using a uniform typeface, a typographic style, set of colors and a way of handing imagery to create a graphic identity for their activist movement.

Like their corporate counterparts, every piece of propaganda was unified under a single visual language, giving a relatively small movement unity, impact, and recognition to their cause as well as the tools for their  followers to spread a cohesive message (that was always set in Futura).

With thanks to Commune.

An expansive gallery of the work of Gran Fury is available online at the New York Public Library.

  1. lowereastlife reblogged this from guildhall
  2. thehousedoddbuilt reblogged this from tayloralxndr
  3. podnebesnaya reblogged this from a-toda-madre
  4. a-toda-madre reblogged this from guildhall
  5. brandef reblogged this from runaway and added:
    Pruning today air it out but man here’s point use the thick shrub bing as fen ce you propigate by taking little new life...
  6. runaway reblogged this from calibanandthesnitch
  7. spaceasshole reblogged this from tayloralxndr
  8. thetoxicgentleman reblogged this from lookingforoisin
  9. lookingforoisin reblogged this from guildhall
  10. fnin reblogged this from guildhall
  11. calibanandthesnitch reblogged this from guildhall
  12. guildhall posted this